Search Engine Marketing Course
in Hyderabad

Discover Online Advertising (SEM) with a practical approach that comes from managing million-dollar accounts while working at Google.

SEM Training in Hyderabad

Paid advertising is used in search engine marketing (SEM) to improve visibility. Pay Google or Bing to advertise your website in their organic
search results, in other words. Our Best SEM training in Hyderabad can help you increase Site traffic and raise your rankings. SEM also aids in the production of leads and sales. SEM is a terrific approach
to start making money from your website.

What you’ll learn



What is Search Engine Marketing

Difference between SEM & SEO

Platforms of SEM

Why SEM Is Important for Running a Business

Push v/s Pull Marketing

Role Of User Intent in Paid Marketing

Campaign Setup Basics

Location Targeting

WorkiAd Groups and Its importance In a Campaign


Match Types

Bidding and optimization Strategies

Analyzing Search Terms - Keyword research and analysis

Ad Preview & Diagnosis

Negative Keywords

Demographics Adjustment


Adjusting Locations

Advanced Bidding Adjustments

Live Exercise: Adjusting

Creating, Optimizing and Configuring Google Ads Account

Understanding different terminologies and Google Ads algorithm

Creating & optimizing search ads

Ad writing techniques to get maximum return

Understanding & creating display ads

How Ad auction works

Learn how to create an effective remarketing campaign

Create, target, test and monitor a display advertising campaign

Shopping ads with Google merchant center

Testing and optimizing your campaign using conversion tracker

Best Practices of Writing Ads

Effect Of Relevant Keywords on CPC.

Dynamic Keyword Insertion

Creation of Smart Display Campaign

Creation of Standard Display Campaign

Creation of Gmail Campaign

Location targeting

Budget Setup

Bidding for Display Campaigns

Audience Targeting demographic, in-market, affinity, remarketing

Keyword Targeting

Topic Targeting

Placement Targeting

Creation of responsive Ad Copy

Use of CTA Buttons

Use of custom Colors

Optimizing Landing Page

Creation of In-stream Skippable Ads

Creation of Video Discovery Ads

Creation of non-skippable instream Ads

Creation of Bumper Ads

Creation of Out stream Ads

Location targeting

Budget Setup

Bidding for Display Campaigns

Audience Targeting [demographic, in-market, affinity]

Keyword Targeting

Topic Targeting

Placement Targeting

Conversion Tracking Code Setup

Audience Creation

Remarketing List Setup

Custom URL Parameters

Policy Manager & Billing Settings


Raghu Gaddam by raghugaddam
Raghu Gaddam

Digital Marketing

Raghu Gaddam is a digital marketing professional with over 12+ years of experience in the industry. He were worked with leading companies in the e-commerce and technology sectors, developing and executing successful digital marketing strategies. Raghu is known for his practical approach to teaching, combining real-world examples with the latest industry trends. He holds certifications in digital marketing and regularly attends conferences to stay updated on emerging technologies and methodologies.

SEM Training in Hyderabad by Raghu Gaddam with social media icon

What's included

5 hours on-demand video


Maximum Students


Watch Offline

Lifetime Access

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