Search Engine Marketing Course
in Hyderabad
Discover Online Advertising (SEM) with a practical approach that comes from managing million-dollar accounts while working at Google.
- 74.5 hours
- 43 Enrolled
- Intermediate
SEM Training in Hyderabad
Paid advertising is used in search engine marketing (SEM) to improve visibility. Pay Google or Bing to advertise your website in their organic
search results, in other words. Our Best SEM training in Hyderabad can help you increase Site traffic and raise your rankings. SEM also aids in the production of leads and sales. SEM is a terrific approach
to start making money from your website.
What you’ll learn
- Create and manage Google AdWords campaigns for search engine optimization.
- Run campaigns for online sales, lead generation, or brand promotion, and use tips and strategies for excellent return on investment.
- Optimize your campaigns to achieve the greatest outcomes.
Requirements
- Students need to be familiar with internet marketing.
Curriculm
Introduction to Search Engine Marketing (SEM)
What is Search Engine Marketing
Difference between SEM & SEO
Platforms of SEM
Why SEM Is Important for Running a Business
Push v/s Pull Marketing
Role Of User Intent in Paid Marketing
Google Search Ads - Part 1
Campaign Setup Basics
Location Targeting
WorkiAd Groups and Its importance In a Campaign
Extensions
Match Types
Bidding and optimization Strategies
Google Search Ads - Part 2
Analyzing Search Terms - Keyword research and analysis
Ad Preview & Diagnosis
Negative Keywords
Demographics Adjustment
Extensions
Adjusting Locations
Advanced Bidding Adjustments
Live Exercise: Adjusting
Creating, Optimizing and Configuring Google Ads Account
Understanding different terminologies and Google Ads algorithm
Creating & optimizing search ads
Ad writing techniques to get maximum return
Understanding & creating display ads
How Ad auction works
Learn how to create an effective remarketing campaign
Create, target, test and monitor a display advertising campaign
Shopping ads with Google merchant center
Testing and optimizing your campaign using conversion tracker
Google Search Ads Optimization
Best Practices of Writing Ads
Effect Of Relevant Keywords on CPC.
Dynamic Keyword Insertion
Google Display Ads — Creation & Optimization of Ads — Part A
Creation of Smart Display Campaign
Creation of Standard Display Campaign
Creation of Gmail Campaign
Location targeting
Budget Setup
Bidding for Display Campaigns
Audience Targeting demographic, in-market, affinity, remarketing
Google Display Ads — Part B
Keyword Targeting
Topic Targeting
Placement Targeting
Creation of responsive Ad Copy
Use of CTA Buttons
Use of custom Colors
Optimizing Landing Page
Google Video Ads- Part I
Creation of In-stream Skippable Ads
Creation of Video Discovery Ads
Creation of non-skippable instream Ads
Creation of Bumper Ads
Creation of Out stream Ads
Google Video Ads- Part 2
Location targeting
Budget Setup
Bidding for Display Campaigns
Audience Targeting [demographic, in-market, affinity]
Keyword Targeting
Topic Targeting
Placement Targeting
Google Search Ads - Advanced
Conversion Tracking Code Setup
Audience Creation
Remarketing List Setup
Custom URL Parameters
Policy Manager & Billing Settings
Instructor
Raghu Gaddam
Digital Marketing
- 3.9
- 8 Reviews
- 44 Students
- 4 Courses
Raghu Gaddam is a digital marketing professional with over 12+ years of experience in the industry. He were worked with leading companies in the e-commerce and technology sectors, developing and executing successful digital marketing strategies. Raghu is known for his practical approach to teaching, combining real-world examples with the latest industry trends. He holds certifications in digital marketing and regularly attends conferences to stay updated on emerging technologies and methodologies.
