The Best Psychographic Marketing Course in Hyderabad

About This Course

Psychographics is a term coined by Harvard Business School professor Theodore Levitt in his book Marketing Myopia. Psychographics is defined as the study of consumer behaviour based on personality traits.
Marketing has always focused on demographics (age, gender, income) and psychographics (personality traits). The idea behind psychographics was to combine these two approaches into one cohesive model. Doing this would allow marketers to target specific groups of consumers based on their unique personalities.
Psychographics is now widely accepted as a viable approach to understanding consumer behaviour. Companies have become commonplace to create personas or customer profiles based on psychographics. These personas are then used to develop targeted messages and campaigns.
​​In this course, we will cover:

  • Psychographic basics
  • The anatomy of the psyche
  • Persona creation
  • Targeting messages through the use of psychographics
  • Measuring the results of your marketing efforts.


By the end of this course, you should have an enhanced knowledge of psychology and how it impacts our behaviours. You will also know how to measure and track psychographic data & able to point peoples types & behavior. Finally, you will understand how to apply psychological principles when creating messaging for your business effectively.


  • What is psychographics
  • Detailed Analytics data
  • Create refined audiences
  • Enhance A/B tests
  • Psychographic segmentation
  • Create customer profile
  • An overview of the buying process
  • Pre-sales and motivation: a self-determination theory overview
  • An introduction to the expectation confirmation theory with regard to post-sale satisfaction
  • The four methods of segmenting consumers
  • The role of cultural values in influencing consumer behavior through advertising
    "Deviance or uniqueness, harmony or conformity?" is a case study.
  • Individual decisions made within various cultural situations
  • Pop Test
  • China: when history and innovation converge
  • China: when tradition and innovation don't mesh
  • Turkey: a place to have fun and "show off"
  • Israel: (false) introduction of Frappuccino to the Holy Land
  • A contentious "dissertation on American values" is LIS.
  • Making connections: France's strange ties to Israel
  • Resources and advice for creating buyer personas
  • Knowledge 
  • Assessment questionnaire
  • After-course assistance

This Course Include

Skills Covered

Market Research


Psychographic Profiling


Marketing Psychology

Digital Marketing Channels

Batches We Offer For Digital Marketing Courses in Hyderabad


If you are a student and can manage to come on regular basis then Raghu Gaddam recommends to enroll yourself for regular batches. Our schedule for regular batches is from Monday to Friday, five days a week.

Alternate Batches

If you would like to invest your time for practicing at home, then Raghu Gaddam recommends to enroll yourself for alternate batches. Raghu Gaddam conducts alternate batches in which you need to come 3 Days a week on alternate basis.

Weekend Batches

If you are working or can’t manage to have free time on weekdays, then Raghu Gaddam recommends to enrol yourself for our weekend batches, which is only on Saturdays and Sundays.

Sunday Batches

In case if you are having a busy schedule from Monday to Saturday, then Raghu Gaddam recommends to enrol yourself for a Sunday Special Batch, However you need to discuss the timings with our trainers.



How do psychographics work? The psychological and cognitive characteristics of a consumer known as psychographics reflect their views, values, and ambitions. In marketing, psychographics are combined with demographics to better understand consumer buying patterns.

How can psychographics influence buying habits?

The research method known as psychographic segmentation is used to examine consumers and categorize them based on psychological traits such as personality, lifestyle, social status, activities, interests, opinions, and attitudes.

You may develop more effective and individualized marketing efforts that connect with your audience by using psychographic segmentation. You can make your messaging, offers, products, and services more relevant to your clients’ needs and preferences by knowing the psychological factors that influence and motivate them.

A Word of Appreciation From Students

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Our Placement Process

Eligibility Criteria

Placement Trainings

Interview Q&A

Resume Preparation

Aptitude Test

Mock Interviews

Scheduling Interviews

Job Placement