The Best Digital Marketing Course in Hyderabad

About This Course

This course will give you in-depth knowledge of the most recent internet platform scenarios. This information enables you to comprehend the position of the good or service in the contemporary world and gives you a chance to realistically raise it to the top tier.

Under the direction of the specialists, you will be able to master the abilities of branding with the number of courses. You can get the best benefits out of them by learning how to combine the premium tools with the free ones in an efficient way. Your profile will stand out in the market because to this profound skill level. Raghu gaddam not only aims to raise the skill levels of its participants, but it also gives them the chance to improve their knowledge of market circumstances.

Certification

This training program has been created to provide our students with some of the latest methods for working in integrated digital marketing today. As part of this course, our instructors will teach you how to set up and run effective SEO, PPC, social media accounts, content marketing, website design and development, mobile apps, lead generation campaigns, online reputation management, etc.!

You will have a complete understanding to connect various platforms to one campaign. At the end of the course, you will be able to create an integrated digital marketing strategy on your own. You’ll also get instant access to us so that we’re always just a call away if you have any questions or concerns. So, don’t wait any longer – register today.

Curriculum

  • Intro To Marketing
  • Types Of Marketing
  • History of Marketing
  • Why Marketing
  • Case Studies of Branding
  • Digital Marketing Overview
  • Digital Marketing vs Traditional Marketing
  • Benefits of Digital Marketing
  • Digital Marketing Process & Visibility
  • Defining Marketing Goals
  • Bringing Targeted Traffic
  • Latest Digital marketing trends
  • Case studies of Digital Campaigns
  • Career Opportunities & Growth Scale
  • 80-20 Rule of Marketing
  • The Ripple Effect
  • Understanding the four ‘W's of Internet Marketing
  • The Network Effect and It’s Importance on Internet Marketing
  • Consumer Behaviors
  • Designing digital marketing strategy
  • Basic Guidelines of Article Writing
  • Difference Between Article Writing & Website Content Writing
  • 3 Assignments on Article Writing
  • What is a Search Engine?
  • How a Search Engine works?
  • SERP Exploration
  • Algorithms for Search Engine
  • Introduction to basic Ranking Factors
  • What Is a Domain
  • Types of Domains
  • Historical Importance of Domains
  • Existing Domain Name Usage Scenario
  • Domain Name Server
  • What is Hosting Space
  • Types of Hosting Spaces
  • What Is an IP address?
  • Internal Framework of Internet- Flow Diagram
  • Introduction to SEO & SERP
    • Importance of Keywords
    • Types of Keywords
    • Understanding the terms Keyword Density, Keyword Proximity, Keyword Stuffing.
    • Best practices to shortlist keywords based on Business Objective
    • Tools for Keyword Research
    • Live Exercise: Keyword Research using various Tools
    • Keyword Audit & Analysis
  • Algorithm updates and future of SEO
  • SEO Content Writing
    • Writing Content as per SEO
    • SEO Content Penalties
    • How to Recover if site got penalized
    • Live Exercise: Writing content
  • On Page Optimization
    • Basic HTML Tags Introduction
    • Hierarchy of Header Tags
    • Optimizing Header Tags
    • Anchor Tags Optimization
    • Alt Tag Optimization
  • Search Engine Visibility
    • What is a Sitemap?
    • Types of Sitemaps
    • .xml Sitemap
    • HTML Sitemap
    • Generating Sitemap
    • Submissions of Sitemap to Webmaster
  • On Page SEO - Snippets
    • What do you mean Snippet?
    • Types of Snippets
    • Optimizing your Snippets to get more Traffic to your website
    • Live Exercise: Creating Snippets for the Published content
  • Off Page Optimization
    • Off Page SEO - Link Building
      • What is Link Building?
      • Why is Link Building important?
      • Types of Link Building
  • Off Page SEO - Link Analysis
    • Reasons of Analyzing a Competitor in Digital Marketing
    • Extracting the Competitor backlinks
    • Live Exercise: Backlink submissions using Competitor links
  • Local SEO
    • What is Local SEO
    • Importance of Local SEO
    • Listing the business on Search Engines
    • Creation of Business Listing on Google
    • Importance of NAP
    • Building the backlinks to the listed business on Google
    • Live Exercise: Google My Business Page Creation
    • Google my Business Optimization
  • What is Internal Linking
  • Power of Internal Linking
  • What do you mean by Schema on Google?
  • Schema Setup for Google Snippets
  • Validating the Snippet code on Google Publishers tool
  • SEO site audit
  • Structure data and schema markup
  • Voice search
  • Google search console
  • Bing webmaster
  • Purchasing a Domain
  • Purchasing a Hosting Space Website Wireframe/ SILO Structure
  • Website Wireframe/ SILO structure
  • Basics of Website Building
  • Why a Content Management System (CMS)?
  • Essentials of website planning
  • Dynamic & Static Websites
  • Introduction to HTML
  • HTML Tags
  • Designing a layout
  • Functional Design and layouts
  • What is WordPress
  • Page Creation on WordPress
  • Blog Page Creation on WordPress
  • Landing Page Design
  • Website testing Tools
  • Website Performance Analysis
    • What is Google Search Console?
    • Importance of Search Console
    • Analyzing the Website data
    • Live Exercise: Connecting your Website with Search Console and getting the Insights
  • Understanding & configuring GA
  • Different features & matrix of GA
  • Implementing Remarketing Tags
  • Understand your audience
  • Understanding and implementing Goals and Funnels
  • Monitoring traffic: Source, behavior, Actions
  • Monitoring Bounce Rate and Exit Rates
  • Tracking Conversion, Cart Abandonment Rate
  • Evaluate acquisition
  • Understand behavior pattern of your users
  • Conversion Journey
  • Fundamentals of Tag Manager
  • Create an account and container
  • Set up tags, variables and triggers
  • Event tracking and adding remarketing tag
  • What is Search Engine Marketing
  • Difference between SEM & SEO
  • Platforms of SEM
  • Why SEM Is Important for Running a Business
  • Push v/s Pull Marketing
  • Role Of User Intent in Paid Marketing
  • Intro To Google Ads
    • Types of Google Ads
    • Use Cases of Each Types
    • Which Mode of Google Ads Is the Best for Businesses
    • Conversion Tracking Code Setup
  • Search Ads - Part 1
  • Campaign Setup Basics
  • Location Targeting
  • Ad Groups and Its importance In a Campaign
  • Extensions
  • Match Types
  • Bidding and optimization Strategies
  • Search Ads - Part 2
  • Analyzing Search Terms - Keyword research and analysis
  • Ad Preview & Diagnosis
  • Negative Keywords
  • Demographics Adjustment
  • Extensions
  • Adjusting Locations
  • Advanced Bidding Adjustments
  • Live Exercise: Adjusting
  • Creating, Optimizing and Configuring Google Ads Account
  • Understanding different terminologies and Google Ads algorithm
  • Creating & optimizing search ads
  • Ad writing techniques to get maximum return
  • Understanding & creating display ads
  • How Ad auction works
  • Learn how to create an effective remarketing campaign
  • Create, target, test and monitor a display advertising campaign
  • Shopping ads with Google merchant center
  • Testing and optimizing your campaign using conversion tracker
  • Search Ads - Optimization of Ads
  • Best Practices of Writing Ads
  • Effect Of Relevant Keywords on CPC
  • Dynamic Keyword Insertion
  • Display Ads – Creation & Optimization of Ads – Part A
  • Creation of Smart Display Campaign
  • Creation of Standard Display Campaign
  • Creation of Gmail Campaign
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [demographic, in-market, affinity, remarketing]
  • Display Ads – Part B
  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting
  • Creation of responsive Ad Copy
  • Headline & Description Copywriting
  • Use of CTA Buttons
  • Use of custom Colors
  • Optimizing Landing Page
  • Video Ads- Part I
  • Creation of In-stream Skippable Ads
  • Creation of Video Discovery Ads
  • Creation of Bumper Ads
  • Creation of non-skippable instream Ads
  • Creation of Outstream Ads
  • Video Ads- Part II
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [demographic, in-market, affinity]
  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting
  • Video Ads- Part III
  • Frequency Capping Setup
  • Conversion Tracking Code Setup
  • Remarketing Audience Setup
  • Search Ads- Advanced
  • Conversion Tracking Code Setup
  • Audience Creation
  • Remarketing List Setup
  • Custom URL Parameters
  • Policy Manager & Billing Settings
  • What is Social Media Marketing?
  • History of social media
  • Importance of Social Media Marketing
  • Understanding different Social Media platforms and their marketing strategies
  • Leveraging social media platforms
  • Planning and implementing a multi-channel social media strategy
  • Social media marketing tools
  • Social media analytics tools
  • Various types of Advertising through social media - Platforms
  • Introduction to Facebook Marketing
  • Understanding Facebook Algorithm
  • Why Facebook is Important for Marketing?
  • Various Account Levels in Facebook
    • Page
    • Group
    • Profile
  • Facebook Business Page Creation
  • Configuring Business Page in the right way – Optimization
  • Facebook Page Insights
  • Live Exercise: Creation of a Facebook Page & Getting Insights from the Page posts.
  • Marketing Ways on Facebook Platform
  • Setting Up a Facebook Campaign
  • Various Marketing Goals to the Successful Business
  • Configuring Facebook Pixel
  • Audience Creation
  • Creating Facebook Campaign
  • Acquire new customers and create ad recall
  • Boost sales, generate awareness and leads
  • Community creation and nurturing on Facebook
  • Remarketing with Facebook for the potential Audience
  • Getting the insights from the campaigns
  • Understanding the importance & benefits of LinkedIn
  • Various Account Levels in LinkedIn
  • Profile
  • Group
  • Page
  • Creating a Business Page on LinkedIn
  • Optimization of LinkedIn Page
  • LinkedIn Page Insights
  • Live Exercise: Creation of a Business Page & Getting Insights from the Page posts.
  • LinkedIn Marketing Ways & Strategies
  • LinkedIn Advertising
  • Creating different types of LinkedIn Campaigns
  • Policies of LinkedIn to Start Marketing
  • Various Marketing Goals to the Successful Business
  • Targeting the Specific Audience on LinkedIn Platform
  • Installation of LinkedIn Pixel Code into the Website
  • Remarketing With LinkedIn for the Potential Audience
  • Getting the Insights from the Campaigns.
  • Understanding the importance of Instagram
  • How to grow on Instagram organically
  • Creating Instagram Business Profile
  • Account Optimization
  • Instagram Advertising
  • Create beautiful Instagram stories
  • Tools for Instagram marketing
  • Instagram Account Insights
  • Content ideas for regular publishing’s.
  • Influencer marketing on Instagram
  • Live Exercise: Creation of Instagram Business Account
  • Building followers & Engagement
  • Regular post scheduling
  • Understanding Twitter as a marketing platform
  • Why Twitter Is Important for Marketing?
  • Creating a Twitter Business Account
  • Optimization of Twitter Account
  • Live Exercise: Creation of a Business account on Twitter & Getting Insights from the Tweets
  • Marketing Ways on Twitter Platform
  • Setting Up a Twitter Campaign
  • Various Marketing Goals to the Successful Business
  • Targeting the Specific Audience on Twitter Platform
  • Installation of Twitter Pixel Code into the Website
  • Remarketing With Twitter for the Potential Audience
  • Getting the Insights from the Campaigns.
  • Reputation management on Twitter
  • Track Twitter events with Meet deck
  • Learn Tweet deck & Twitter lists
  • Twitter Ads & Analytics
  • Basics of Reddit and Sub Reddit
  • Curate content from Reddit
  • Generate organic traffic
  • Reddit marketing strategy
  • Promote video content on Reddit
  • Important Reddit guidelines
  • Build your channel from ground up
  • How to engage probable customers
  • How to discover content ideas
  • Distribute and promote content
  • Increase the reach, relevance and impact of the content
  • YouTube SEO
  • Optimize your channel for organic growth
  • How to Upload a video on YouTube Channel
  • Checklist for Uploading a Video
  • Various Tools for Extracting the Video Tags of Competitors Videos
  • Live Exercise: Uploading a Video with the Checklist Provided in session

This Course Include

Skills Covered

Fundamental Of Digital Marketing

Web Designing Without Coding

E-Mail Marketing

Lead Generation For Business

Google Ads (PPC)

Google Analytics

Social Media Marketing (SMM)

Search Engine Optimization (SEO)

Online Display Advertisement

E-Commerce Marketing

Mobile Marketing

Content Marketing

Online Reputation Management

Creating Marketing Strategy

Affiliate Marketing

Blogging Adsense

GEO International Targeting

Black Hat Techniques

Video Marketing

Freelance Pushups

Batches We Offer For Digital Marketing Courses in Hyderabad

Regular
Batches

If you are a student and can manage to come on regular basis then Raghu Gaddam recommends to enroll yourself for regular batches. Our schedule for regular batches is from Monday to Friday, five days a week.

Alternate Batches

If you would like to invest your time for practicing at home, then Raghu Gaddam recommends to enroll yourself for alternate batches. Raghu Gaddam conducts alternate batches in which you need to come 3 Days a week on alternate basis.

Weekend Batches

If you are working or can’t manage to have free time on weekdays, then Raghu Gaddam recommends to enrol yourself for our weekend batches, which is only on Saturdays and Sundays.

Sunday Batches

In case if you are having a busy schedule from Monday to Saturday, then Raghu Gaddam recommends to enrol yourself for a Sunday Special Batch, However you need to discuss the timings with our trainers.

Proficiency

FAQ's

A good digital marketing course should cover (at least) the following areas: Search Engine Optimization (SEO) Content MarketingKeyword Research.

Search Engine Optimization (SEO), content production, and data analytics are just a few of the critical areas covered in-depth by digital marketing training. As a result, it is feasible to master a wide variety of in-demand skills necessary for success in the digital marketing sector.

Digital marketing is essential for any firm to succeed, from marketing to the IT sector. Practically speaking, individuals from a variety of businesses must enroll in a digital marketing school and add pertinent abilities to their resumes. Anyone should take a digital marketing course, if that is what you’re wondering.

Given the increased market and consumer knowledge, the future of digital marketing is promising. Businesses can utilize a variety of intelligent technologies to gather a ton of data and conduct in-depth studies of their target market.

A Word of Appreciation From Students

Read testimonials from delighted students who have experienced our quality

Our Placement Process

Eligibility Criteria

Placement Trainings

Interview Q&A

Resume Preparation

Aptitude Test