The Best Search Engine Marketing (SEM) Training in Hyderabad

About This Course

Paid advertising is used in search engine marketing (SEM) to improve visibility. Pay Google or Bing to advertise your website in their organic search results, in other words.

SEM can help you increase site traffic and raise your rankings. SEM also aids in the production of leads and sales. SEM is a terrific approach to start making money from your website.

Certification

This training program has been created to provide our students with some of the latest methods for working in integrated digital marketing today. As part of this course, our instructors will teach you how to set up and run effective SEO, PPC, social media accounts, content marketing, website design and development, mobile apps, lead generation campaigns, online reputation management, etc.!

You will have a complete understanding to connect various platforms to one campaign. At the end of the course, you will be able to create an integrated digital marketing strategy on your own. You’ll also get instant access to us so that we’re always just a call away if you have any questions or concerns. So, don’t wait any longer – register today.

Curriculum

  • What is Search Engine Marketing
  • Difference between SEM & SEO
  • Platforms of SEM
  • Why SEM Is Important for Running a Business
  • Push v/s Pull Marketing
  • Role Of User Intent in Paid Marketing
  • Campaign Setup Basics
  • Location Targeting
  • Ad Groups and Its importance In a Campaign
  • Extensions
  • Match Types
  • Bidding and optimization Strategies
  • Analyzing Search Terms - Keyword research and analysis
  • Ad Preview & Diagnosis
  • Negative Keywords
  • Demographics Adjustment
  • Extensions
  • Adjusting Locations
  • Advanced Bidding Adjustments
  • Live Exercise: Adjusting
  • Creating, Optimizing and Configuring Google Ads Account
  • Understanding different terminologies and Google Ads algorithm
  • Creating & optimizing search ads
  • Ad writing techniques to get maximum return
  • Understanding & creating display ads
  • How Ad auction works
  • Learn how to create an effective remarketing campaign
  • Create, target, test and monitor a display advertising campaign
  • Shopping ads with Google merchant center
  • Testing and optimizing your campaign using conversion tracker
  • Best Practices of Writing Ads
  • Effect Of Relevant Keywords on CPC.
  • Dynamic Keyword Insertion
  • Creation of Smart Display Campaign
  • Creation of Standard Display Campaign
  • Creation of Gmail Campaign
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [demographic, in-market, affinity, remarketing]
  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting
  • Creation of responsive Ad Copy
  • Headline & Description Copywriting
  • Use of CTA Buttons
  • Use of custom Colors
  • Optimizing Landing Page
  • Creation of In-stream Skippable Ads
  • Creation of Video Discovery Ads
  • Creation of Bumper Ads
  • Creation of non-skippable instream Ads
  • Creation of Out stream Ads
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [demographic, in-market, affinity]
  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting
  • Frequency Capping Setup
  • Conversion Tracking Code Setup
  • Remarketing Audience Setup
  • Conversion Tracking Code Setup
  • Audience Creation
  • Remarketing List Setup
  • Custom URL Parameters
  • Policy Manager & Billing Settings

This Course Include

  • Language - English, Telugu
  • Access on desktop, tablet and mobile
  • Full lifetime access
  • Certificate of Completion

Skills Covered

Google Analytics

Pay Per Click Course

Search Engine Optimization (SEO)

Online Display Advertisement

Google Ads (PPC)

Mobile Marketing

Content Marketing

Online Reputation Management

Creating Marketing Strategy

E-Commerce Marketing

Blogging Adsense

Web Designing Without Coding

Black Hat Techniques

Affiliate Marketing

Batches We Offer For Digital Marketing Courses in Hyderabad

Regular
Batches

If you are a student and can manage to come on regular basis then Raghu Gaddam recommends to enroll yourself for regular batches. Our schedule for regular batches is from Monday to Friday, five days a week.

Alternate Batches

If you would like to invest your time for practicing at home, then Raghu Gaddam recommends to enroll yourself for alternate batches. Raghu Gaddam conducts alternate batches in which you need to come 3 Days a week on alternate basis.

Weekend Batches

If you are working or can’t manage to have free time on weekdays, then Raghu Gaddam recommends to enrol yourself for our weekend batches, which is only on Saturdays and Sundays.

Sunday Batches

In case if you are having a busy schedule from Monday to Saturday, then Raghu Gaddam recommends to enrol yourself for a Sunday Special Batch, However you need to discuss the timings with our trainers.

Proficiency

  • Central location for critical technology trends training.
  • Job-search resource for recent grads.
  • Our Online and Corporate Courses can help you achieve your objectives.
  • The course emphasizes soft skills, confidence building, and aptitude for placement.
  • Improving these skills can help you lead in any setting.
  • We provide live internship projects to assist you in succeeding in the course.

FAQ's

Search engine marketing (SEM) is the process of using paid advertising to enhance how buyers discover your product or service on a search engine (like Google or Bing). Originally used to describe both paid and organic advertising, SEM is currently only used to describe paid advertising.

A solid search engine marketing plan is even more crucial for a company’s success as search engines increasingly replace other methods of product discovery.

Online marketing phrases might be confusing since there are so many of them and they all have similar definitions. Additionally, each term is used to mean something different to different people.

The key distinction between SEM and SEO is as follows:

SEM stands for search engine marketing, which is the practise of paying for online adverts.
Search engine optimisation (SEO) is the practise of maximising organic website traffic from search engines.

A Word of Appreciation From Students

Read testimonials from delighted students who have experienced our quality

"One of my friend of friend suggested about Raghu Gaddam and I am grateful for that. This institute strongly focuses on practical pieces of training as per new trends and updates in the industry making you a confident corporate job-ready candidate/freelancer or can launch your own website/business.I had the pleasure of taking a Digital Marketing course and was truly impressed by the instructor (Raghu sir)' level of knowledge and expertise."
Santosh
"I recently attended an digital marketing course and I must say it was an absolute game-changer. From start to finish, the experience left me feeling inspired, confident , and ready to take my online presence to new heights. The sessions were a true masterpiece in terms of content, delivery, and practical insights.😊 Raghu sir is really knowledgeable digital marketing trainee! His sessions were incredibly informative and engaging."
Shivamani
"I am currently pursuing the Digital Marketing course online at Raghu Gaddam, and I must say it has been an incredible learning experience so far. The course content is well-structured and covers all the essential aspects of digital marketing. The practical sessions have been particularly helpful as they have given me hands-on experience in implementing various digital marketing strategies. Overall, I would highly recommend this course to anyone who wants to build a career in digital marketing."
Akanksha
"I recently finished course with Raghu Gaddam which is one of the most the best Institute for digital marketing. They involve complete practical training. The journey with 3zenx was incredible, fulfilled with knowledge and informative about digital marketing. We had Mr. Raghu Gaddam as our trainer who has deep industry knowledge and experienced professional who always eager to help students and clarifies our doubts clearly. I highly recommend Raghu Gaddam who wishing to advance their skills or launch career in digital marketing."
Harika

Our Placement Process

Eligibility Criteria

Placement Trainings

Interview Q&A

Resume Preparation