The Best Search Engine Marketing (SEM) Training in Hyderabad

About This Course

Paid advertising is used in search engine marketing (SEM) to improve visibility. Pay Google or Bing to advertise your website in their organic search results, in other words.

SEM can help you increase site traffic and raise your rankings. SEM also aids in the production of leads and sales. SEM is a terrific approach to start making money from your website.


This training program has been created to provide our students with some of the latest methods for working in integrated digital marketing today. As part of this course, our instructors will teach you how to set up and run effective SEO, PPC, social media accounts, content marketing, website design and development, mobile apps, lead generation campaigns, online reputation management, etc.!

You will have a complete understanding to connect various platforms to one campaign. At the end of the course, you will be able to create an integrated digital marketing strategy on your own. You’ll also get instant access to us so that we’re always just a call away if you have any questions or concerns. So, don’t wait any longer – register today.


  • What is Search Engine Marketing
  • Difference between SEM & SEO
  • Platforms of SEM
  • Why SEM Is Important for Running a Business
  • Push v/s Pull Marketing
  • Role Of User Intent in Paid Marketing
  • Campaign Setup Basics
  • Location Targeting
  • Ad Groups and Its importance In a Campaign
  • Extensions
  • Match Types
  • Bidding and optimization Strategies
  • Analyzing Search Terms - Keyword research and analysis
  • Ad Preview & Diagnosis
  • Negative Keywords
  • Demographics Adjustment
  • Extensions
  • Adjusting Locations
  • Advanced Bidding Adjustments
  • Live Exercise: Adjusting
  • Creating, Optimizing and Configuring Google Ads Account
  • Understanding different terminologies and Google Ads algorithm
  • Creating & optimizing search ads
  • Ad writing techniques to get maximum return
  • Understanding & creating display ads
  • How Ad auction works
  • Learn how to create an effective remarketing campaign
  • Create, target, test and monitor a display advertising campaign
  • Shopping ads with Google merchant center
  • Testing and optimizing your campaign using conversion tracker
  • Best Practices of Writing Ads
  • Effect Of Relevant Keywords on CPC.
  • Dynamic Keyword Insertion
  • Creation of Smart Display Campaign
  • Creation of Standard Display Campaign
  • Creation of Gmail Campaign
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [demographic, in-market, affinity, remarketing]
  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting
  • Creation of responsive Ad Copy
  • Headline & Description Copywriting
  • Use of CTA Buttons
  • Use of custom Colors
  • Optimizing Landing Page
  • Creation of In-stream Skippable Ads
  • Creation of Video Discovery Ads
  • Creation of Bumper Ads
  • Creation of non-skippable instream Ads
  • Creation of Out stream Ads
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [demographic, in-market, affinity]
  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting
  • Frequency Capping Setup
  • Conversion Tracking Code Setup
  • Remarketing Audience Setup
  • Conversion Tracking Code Setup
  • Audience Creation
  • Remarketing List Setup
  • Custom URL Parameters
  • Policy Manager & Billing Settings

This Course Include

Skills Covered

Google Analytics

Pay Per Click Course

Search Engine Optimization (SEO)

Online Display Advertisement

Google Ads (PPC)

Mobile Marketing

Content Marketing

Online Reputation Management

Creating Marketing Strategy

E-Commerce Marketing

Blogging Adsense

Web Designing Without Coding

Black Hat Techniques

Affiliate Marketing

Batches We Offer For Digital Marketing Courses in Hyderabad


If you are a student and can manage to come on regular basis then Raghu Gaddam recommends to enroll yourself for regular batches. Our schedule for regular batches is from Monday to Friday, five days a week.

Alternate Batches

If you would like to invest your time for practicing at home, then Raghu Gaddam recommends to enroll yourself for alternate batches. Raghu Gaddam conducts alternate batches in which you need to come 3 Days a week on alternate basis.

Weekend Batches

If you are working or can’t manage to have free time on weekdays, then Raghu Gaddam recommends to enrol yourself for our weekend batches, which is only on Saturdays and Sundays.

Sunday Batches

In case if you are having a busy schedule from Monday to Saturday, then Raghu Gaddam recommends to enrol yourself for a Sunday Special Batch, However you need to discuss the timings with our trainers.



Search engine marketing (SEM) is the process of using paid advertising to enhance how buyers discover your product or service on a search engine (like Google or Bing). Originally used to describe both paid and organic advertising, SEM is currently only used to describe paid advertising.

A solid search engine marketing plan is even more crucial for a company’s success as search engines increasingly replace other methods of product discovery.

Online marketing phrases might be confusing since there are so many of them and they all have similar definitions. Additionally, each term is used to mean something different to different people.

The key distinction between SEM and SEO is as follows:

SEM stands for search engine marketing, which is the practise of paying for online adverts.
Search engine optimisation (SEO) is the practise of maximising organic website traffic from search engines.

A Word of Appreciation From Students

Read testimonials from delighted students who have experienced our quality

Our Placement Process

Eligibility Criteria

Placement Trainings

Interview Q&A

Resume Preparation