The Best Advanced Digital Marketing Course in Hyderabad

About This Course

Beyond the fundamentals, an advanced course in digital marketing is intended to give students in-depth knowledge and abilities in a variety of related areas. Digital marketing refers to a broad range of tactics and methods used by companies to advertise their goods and services online and connect with their target market. The topics covered in an advanced course are usually more complex and specialized.

These courses are often best suited for people who already have some basic understanding of digital marketing and wish to advance their knowledge. Universities, schools, online platforms, and specialized marketing training facilities may all offer them. It’s crucial to do your homework and pick a course that fits with your interests and job aspirations.

 

Certification

This training program has been created to provide our students with some of the latest methods for working in integrated digital marketing today. As part of this course, our instructors will teach you how to set up and run effective SEO, PPC, social media accounts, content marketing, website design and development, mobile apps, lead generation campaigns, online reputation management, etc.!

You will have a complete understanding to connect various platforms to one campaign. At the end of the course, you will be able to create an integrated digital marketing strategy on your own. You’ll also get instant access to us so that we’re always just a call away if you have any questions or concerns. So, don’t wait any longer – register today.

Curriculum

  • Intro To Marketing
  • Types Of Marketing
  • History of Marketing
  • Why Marketing
  • Case Studies of Branding
  • Digital Marketing Overview
  • Digital Marketing vs Traditional Marketing
  • Benefits of Digital Marketing
  • Digital Marketing Process & Visibility
  • Defining Marketing Goals
  • Bringing Targeted Traffic
  • Latest Digital marketing trends
  • Case studies of Digital Campaigns
  • Career Opportunities & Growth Scale
  • 80-20 Rule of Marketing
  • The Ripple Effect
  • Understanding the four ‘W's of Internet Marketing
  • The Network Effect and It’s Importance on Internet Marketing
  • Consumer Behaviors
  • Designing digital marketing strategy
  • Basic Guidelines of Article Writing
  • Difference Between Article Writing & Website Content Writing
  • 3 Assignments on Article Writing
  • What is a Search Engine?
  • How a Search Engine works?
  • SERP Exploration
  • Algorithms for Search Engine
  • Introduction to basic Ranking Factors
  • What Is a Domain
  • Types of Domains
  • Historical Importance of Domains
  • Existing Domain Name Usage Scenario
  • Domain Name Server
  • What is Hosting Space
  • Types of Hosting Spaces
  • What Is an IP address?
  • Internal Framework of Internet- Flow Diagram
  • Introduction to SEO & SERP
    • Importance of Keywords
    • Types of Keywords
    • Understanding the terms Keyword Density, Keyword Proximity, Keyword Stuffing.
    • Best practices to shortlist keywords based on Business Objective
    • Tools for Keyword Research
    • Live Exercise: Keyword Research using various Tools
    • Keyword Audit & Analysis
  • Algorithm updates and future of SEO
  • SEO Content Writing
    • Writing Content as per SEO
    • SEO Content Penalties
    • How to Recover if site got penalized
    • Live Exercise: Writing content
  • On Page Optimization
    • Basic HTML Tags Introduction
    • Hierarchy of Header Tags
    • Optimizing Header Tags
    • Anchor Tags Optimization
    • Alt Tag Optimization
  • Search Engine Visibility
    • What is a Sitemap?
    • Types of Sitemaps
    • .xml Sitemap
    • HTML Sitemap
    • Generating Sitemap
    • Submissions of Sitemap to Webmaster
  • On Page SEO - Snippets
    • What do you mean Snippet?
    • Types of Snippets
    • Optimizing your Snippets to get more Traffic to your website
    • Live Exercise: Creating Snippets for the Published content
  • Off Page Optimization
    • Off Page SEO - Link Building
      • What is Link Building?
      • Why is Link Building important?
      • Types of Link Building
  • Off Page SEO - Link Analysis
    • Reasons of Analyzing a Competitor in Digital Marketing
    • Extracting the Competitor backlinks
    • Live Exercise: Backlink submissions using Competitor links
  • Local SEO
    • What is Local SEO
    • Importance of Local SEO
    • Listing the business on Search Engines
    • Creation of Business Listing on Google
    • Importance of NAP
    • Building the backlinks to the listed business on Google
    • Live Exercise: Google My Business Page Creation
    • Google my Business Optimization
  • What is Internal Linking
  • Power of Internal Linking
  • What do you mean by Schema on Google?
  • Schema Setup for Google Snippets
  • Validating the Snippet code on Google Publishers tool
  • SEO site audit
  • Structure data and schema markup
  • Voice search
  • Google search console
  • Bing webmaster
  • Purchasing a Domain
  • Purchasing a Hosting Space Website Wireframe/ SILO Structure
  • Website Wireframe/ SILO structure
  • Basics of Website Building
  • Why a Content Management System (CMS)?
  • Essentials of website planning
  • Dynamic & Static Websites
  • Introduction to HTML
  • HTML Tags
  • Designing a layout
  • Functional Design and layouts
  • What is WordPress
  • Page Creation on WordPress
  • Blog Page Creation on WordPress
  • Landing Page Design
  • Website testing Tools
  • Website Performance Analysis
    • What is Google Search Console?
    • Importance of Search Console
    • Analyzing the Website data
    • Live Exercise: Connecting your Website with Search Console and getting the Insights
  • Understanding & configuring GA
  • Different features & matrix of GA
  • Implementing Remarketing Tags
  • Understand your audience
  • Understanding and implementing Goals and Funnels
  • Monitoring traffic: Source, behavior, Actions
  • Monitoring Bounce Rate and Exit Rates
  • Tracking Conversion, Cart Abandonment Rate
  • Evaluate acquisition
  • Understand behavior pattern of your users
  • Conversion Journey
  • Fundamentals of Tag Manager
  • Create an account and container
  • Set up tags, variables and triggers
  • Event tracking and adding remarketing tag
  • What is Search Engine Marketing
  • Difference between SEM & SEO
  • Platforms of SEM
  • Why SEM Is Important for Running a Business
  • Push v/s Pull Marketing
  • Role Of User Intent in Paid Marketing
  • Intro To Google Ads
    • Types of Google Ads
    • Use Cases of Each Types
    • Which Mode of Google Ads Is the Best for Businesses
    • Conversion Tracking Code Setup
  • Search Ads - Part 1
  • Campaign Setup Basics
  • Location Targeting
  • Ad Groups and Its importance In a Campaign
  • Extensions
  • Match Types
  • Bidding and optimization Strategies
  • Search Ads - Part 2
  • Analyzing Search Terms - Keyword research and analysis
  • Ad Preview & Diagnosis
  • Negative Keywords
  • Demographics Adjustment
  • Extensions
  • Adjusting Locations
  • Advanced Bidding Adjustments
  • Live Exercise: Adjusting
  • Creating, Optimizing and Configuring Google Ads Account
  • Understanding different terminologies and Google Ads algorithm
  • Creating & optimizing search ads
  • Ad writing techniques to get maximum return
  • Understanding & creating display ads
  • How Ad auction works
  • Learn how to create an effective remarketing campaign
  • Create, target, test and monitor a display advertising campaign
  • Shopping ads with Google merchant center
  • Testing and optimizing your campaign using conversion tracker
  • Search Ads - Optimization of Ads
  • Best Practices of Writing Ads
  • Effect Of Relevant Keywords on CPC
  • Dynamic Keyword Insertion
  • Display Ads – Creation & Optimization of Ads – Part A
  • Creation of Smart Display Campaign
  • Creation of Standard Display Campaign
  • Creation of Gmail Campaign
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [demographic, in-market, affinity, remarketing]
  • Display Ads – Part B
  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting
  • Creation of responsive Ad Copy
  • Headline & Description Copywriting
  • Use of CTA Buttons
  • Use of custom Colors
  • Optimizing Landing Page
  • Video Ads- Part I
  • Creation of In-stream Skippable Ads
  • Creation of Video Discovery Ads
  • Creation of Bumper Ads
  • Creation of non-skippable instream Ads
  • Creation of Outstream Ads
  • Video Ads- Part II
  • Location targeting
  • Budget Setup
  • Bidding for Display Campaigns
  • Audience Targeting [demographic, in-market, affinity]
  • Keyword Targeting
  • Topic Targeting
  • Placement Targeting
  • Video Ads- Part III
  • Frequency Capping Setup
  • Conversion Tracking Code Setup
  • Remarketing Audience Setup
  • Search Ads- Advanced
  • Conversion Tracking Code Setup
  • Audience Creation
  • Remarketing List Setup
  • Custom URL Parameters
  • Policy Manager & Billing Settings
  • What is Social Media Marketing?
  • History of social media
  • Importance of Social Media Marketing
  • Understanding different Social Media platforms and their marketing strategies
  • Leveraging social media platforms
  • Planning and implementing a multi-channel social media strategy
  • Social media marketing tools
  • Social media analytics tools
  • Various types of Advertising through social media - Platforms
  • Introduction to Facebook Marketing
  • Understanding Facebook Algorithm
  • Why Facebook is Important for Marketing?
  • Various Account Levels in Facebook
    • Page
    • Group
    • Profile
  • Facebook Business Page Creation
  • Configuring Business Page in the right way – Optimization
  • Facebook Page Insights
  • Live Exercise: Creation of a Facebook Page & Getting Insights from the Page posts.
  • Marketing Ways on Facebook Platform
  • Setting Up a Facebook Campaign
  • Various Marketing Goals to the Successful Business
  • Configuring Facebook Pixel
  • Audience Creation
  • Creating Facebook Campaign
  • Acquire new customers and create ad recall
  • Boost sales, generate awareness and leads
  • Community creation and nurturing on Facebook
  • Remarketing with Facebook for the potential Audience
  • Getting the insights from the campaigns
  • Understanding the importance & benefits of LinkedIn
  • Various Account Levels in LinkedIn
  • Profile
  • Group
  • Page
  • Creating a Business Page on LinkedIn
  • Optimization of LinkedIn Page
  • LinkedIn Page Insights
  • Live Exercise: Creation of a Business Page & Getting Insights from the Page posts.
  • LinkedIn Marketing Ways & Strategies
  • LinkedIn Advertising
  • Creating different types of LinkedIn Campaigns
  • Policies of LinkedIn to Start Marketing
  • Various Marketing Goals to the Successful Business
  • Targeting the Specific Audience on LinkedIn Platform
  • Installation of LinkedIn Pixel Code into the Website
  • Remarketing With LinkedIn for the Potential Audience
  • Getting the Insights from the Campaigns.
  • Understanding the importance of Instagram
  • How to grow on Instagram organically
  • Creating Instagram Business Profile
  • Account Optimization
  • Instagram Advertising
  • Create beautiful Instagram stories
  • Tools for Instagram marketing
  • Instagram Account Insights
  • Content ideas for regular publishing’s.
  • Influencer marketing on Instagram
  • Live Exercise: Creation of Instagram Business Account
  • Building followers & Engagement
  • Regular post scheduling
  • Understanding Twitter as a marketing platform
  • Why Twitter Is Important for Marketing?
  • Creating a Twitter Business Account
  • Optimization of Twitter Account
  • Live Exercise: Creation of a Business account on Twitter & Getting Insights from the Tweets
  • Marketing Ways on Twitter Platform
  • Setting Up a Twitter Campaign
  • Various Marketing Goals to the Successful Business
  • Targeting the Specific Audience on Twitter Platform
  • Installation of Twitter Pixel Code into the Website
  • Remarketing With Twitter for the Potential Audience
  • Getting the Insights from the Campaigns.
  • Reputation management on Twitter
  • Track Twitter events with Meet deck
  • Learn Tweet deck & Twitter lists
  • Twitter Ads & Analytics
  • Basics of Reddit and Sub Reddit
  • Curate content from Reddit
  • Generate organic traffic
  • Reddit marketing strategy
  • Promote video content on Reddit
  • Important Reddit guidelines
  • Build your channel from ground up
  • How to engage probable customers
  • How to discover content ideas
  • Distribute and promote content
  • Increase the reach, relevance and impact of the content
  • YouTube SEO
  • Optimize your channel for organic growth
  • How to Upload a video on YouTube Channel
  • Checklist for Uploading a Video
  • Various Tools for Extracting the Video Tags of Competitors Videos
  • Live Exercise: Uploading a Video with the Checklist Provided in session

This Course Include

  • Language - English, Telugu
  • Access on desktop, tablet and mobile
  • Full lifetime access
  • Certificate of Completion

Skills Covered

Fundamental Of Digital Marketing

Pay Per Click Course

E-Mail Marketing

Instagram Marketing

Google Ads (PPC)

Google Analytics

Social Media Marketing (SMM)

Search Engine Optimization (SEO)

Online Display Advertisement

E-Commerce Marketing

Mobile Marketing

Content Marketing

Online Reputation Management

Creating Marketing Strategy

Affiliate Marketing

Blogging Adsense

Web Designing Without Coding

Black Hat Techniques

Video Marketing

Freelance Pushups

Batches We Offer For Digital Marketing Courses in Hyderabad

Regular
Batches

If you are a student and can manage to come on regular basis then Raghu Gaddam recommends to enroll yourself for regular batches. Our schedule for regular batches is from Monday to Friday, five days a week.

Alternate Batches

If you would like to invest your time for practicing at home, then Raghu Gaddam recommends to enroll yourself for alternate batches. Raghu Gaddam conducts alternate batches in which you need to come 3 Days a week on alternate basis.

Weekend Batches

If you are working or can’t manage to have free time on weekdays, then Raghu Gaddam recommends to enrol yourself for our weekend batches, which is only on Saturdays and Sundays.

Sunday Batches

In case if you are having a busy schedule from Monday to Saturday, then Raghu Gaddam recommends to enrol yourself for a Sunday Special Batch, However you need to discuss the timings with our trainers.

Proficiency

  • Central location for critical technology trends training.
  • Job-search resource for recent grads.
  • Our Online and Corporate Courses can help you achieve your objectives.
  • The course emphasizes soft skills, confidence building, and aptitude for placement.
  • Improving these skills can help you lead in any setting.
  • We provide live internship projects to assist you in succeeding in the course.

FAQ's

Students can gain the abilities and information essential to succeed in the quickly evolving world of internet marketing by taking a digital marketing course. Additionally, they may offer beneficial chances for networking, exposure to cutting-edge technology, and contacts with professionals in the field.

Writing down SMART goals is similar to making a vision board, with the added advantage of being able to quantify how likely it is for that vision to come true. For digital marketers that are continuously working on one thing after another, they can give a success road map.

Without any prerequisites, you can start your digital marketing training, although having some of these abilities can help you understand the subject faster. A passion for technology, comfort with numbers, aptitude for problem-solving, and creativity are just a few of the qualities that might support your entry into the field of digital marketing.

A Word of Appreciation From Students

Read testimonials from delighted students who have experienced our quality

"One of my friend of friend suggested about Raghu Gaddam and I am grateful for that. This institute strongly focuses on practical pieces of training as per new trends and updates in the industry making you a confident corporate job-ready candidate/freelancer or can launch your own website/business.I had the pleasure of taking a Digital Marketing course and was truly impressed by the instructor (Raghu sir)' level of knowledge and expertise."
Santosh
"I recently attended an digital marketing course and I must say it was an absolute game-changer. From start to finish, the experience left me feeling inspired, confident , and ready to take my online presence to new heights. The sessions were a true masterpiece in terms of content, delivery, and practical insights.😊 Raghu sir is really knowledgeable digital marketing trainee! His sessions were incredibly informative and engaging."
Shivamani
"I am currently pursuing the Digital Marketing course online at Raghu Gaddam, and I must say it has been an incredible learning experience so far. The course content is well-structured and covers all the essential aspects of digital marketing. The practical sessions have been particularly helpful as they have given me hands-on experience in implementing various digital marketing strategies. Overall, I would highly recommend this course to anyone who wants to build a career in digital marketing."
Akanksha
"I recently finished course with Raghu Gaddam which is one of the most the best Institute for digital marketing. They involve complete practical training. The journey with 3zenx was incredible, fulfilled with knowledge and informative about digital marketing. We had Mr. Raghu Gaddam as our trainer who has deep industry knowledge and experienced professional who always eager to help students and clarifies our doubts clearly. I highly recommend Raghu Gaddam who wishing to advance their skills or launch career in digital marketing."
Harika

Our Placement Process

Eligibility Criteria

Placement Trainings

Interview Q&A

Resume Preparation

Aptitude Test

Mock Interviews

Scheduling Interviews

Job Placement